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What does the website of a lawyer or legal adviser have to do?
A simple five-page website for a solo lawyer or legal adviser can start at €995. A firm with more lawyers and practice areas needs more pages and pays more. The job is the same for both: someone looking for a lawyer often compares a few, and the website has a few seconds to answer three questions. Does this firm do what I need, can I trust it, and how do I get in touch?
Having a website made for a lawyer or legal adviser therefore comes down to three things: showing who you work for and with what, being found for the practice area people search for, and making contact easy, including for someone who would rather not say too much about their case yet.
If you are an advocaat, a lawyer registered with the Dutch Bar (the Nederlandse Orde van Advocaten), the Bar’s rules apply to your website. If you are a jurist, a legal professional outside the Bar, the rules for businesses that provide services apply.
The amounts are estimates at €100 an hour, excluding VAT, worked out for two examples. The first is a law firm with three lawyers and four practice areas: employment, tenancy, company and inheritance law. The second is a solo legal adviser who advises business owners on contracts.
What does a website for a lawyer or legal adviser cost?
A five-page website for a solo lawyer or legal adviser costs from €995. For the firm in the example, which edits its own text, it starts at €2,950 on a base design. Its ten pages are a homepage, a page for each of its four practice areas, a page about the lawyers, a page with fees, a page for contact and intake, a page with the office information and an overview of knowledge articles. These are build costs, excluding VAT and at €100 an hour. How far above the starting price it goes follows from the hours:
| What you choose | For whom | Hours | Build cost |
|---|---|---|---|
| Five pages on the base design | Solo lawyer or legal adviser | 10 – 15 | €995 – €1,500 |
| Up to ten pages, edit text yourself | Firm with a few lawyers | 30 – 45 | €2,950 – €4,500 |
| Own design | Firm that wants to stand out | 50 – 100 | €5,000 – €10,000 |
| Extended | Fifteen to thirty pages, two languages | 100 – 200 | €10,000 – €20,000 |
A base design has the structure, the legal details, the search engine settings and the accessibility already done. The work is then your text, your colours and your photographs. An own design takes more hours because it is drawn for your firm and tested on real phones.
A price of a few hundred euros means a few hours of work, and that is too little for a website set up for your firm, tested and made accessible.
The price moves with six things:
- Each extra practice area is a page and takes 2 to 3 hours, so €200 to €300.
- A profile page for each lawyer, next to the page about the lawyers, takes 2 to 3 hours a page: for three lawyers that is €600 to €900.
- A knowledge section with an overview and article pages takes 6 to 15 hours, so €600 to €1,500.
- A second language needs a translation from you and takes 1 to 2 hours a page, so €100 to €200 a page.
- A link to another system, such as an appointment planner or your case system, takes 6 to 24 hours, so €600 to €2,400 a link.
- Redirecting the addresses of your existing website to the new one keeps your place in the search results and takes 2 to 8 hours, so €200 to €800.
Count the pages as well. A website you manage yourself has up to ten, and the firm in the example is already there. An extra practice area or a profile page for each lawyer is therefore page eleven, and then a website with a design of its own, from €5,000, fits better. For a firm with fewer pages the amounts above simply add up.
Once you know how many practice areas and lawyers your site has to show, request a quote and see what those pages cost your firm together.
Set the price next to what one new client is worth to your firm. A website of €3,500 has paid for itself as soon as one engagement of that size comes in through it.
Not in the price
Text and photographs are not in the price. A copywriter or a photographer is a separate item.
After delivery you pay €10 to €25 a year for a domain name, €0 to €20 a month for hosting and 2 to 4 hours a year of maintenance for the updates and a check. For a website of €3,500 that comes to this a year.
| A website of €3,500 | Per year |
|---|---|
| Maintenance, 2 to 4 hours | €200 – €400 |
| Domain and hosting | €10 – €265 |
| About, in total | €210 – €665 |
What a website costs overall works through the hours per component, and what maintenance involves has an article of its own.
Which pages does a law firm website need?
A firm with three lawyers and four practice areas needs ten pages, and the page that carries the most weight is not the homepage. Someone who needs help types their problem, for example a dismissal or rent arrears, and lands on the page about that practice area. Each practice area therefore gets its own page, written in the client’s words and not in the words of the statute.
The ten pages are:
- The homepage: who the firm is, which practice areas it covers and how a visitor gets in touch.
- A page per practice area: four pages, for employment, tenancy, company and inheritance law.
- The page about the lawyers, with a profile of each lawyer.
- A page with fees and way of working.
- A page for contact and intake.
- A page with the office information, the details the Bar asks for.
- An overview of knowledge articles, to which the firm adds articles later.
A solo legal adviser gets by with five pages: a homepage, a page on what you do and for whom, a page about yourself, contact and your business details. A page is added for each kind of assignment that people search for separately. A visitor moves through the pages of the firm in a fixed order.
What goes on a practice area page?
A practice area page is the page on which a client decides whether to call. The page answers that client’s questions in this order:
- The problem, in the client’s own words, in the first paragraph.
- What you can do for them.
- How it generally goes and how long it takes.
- What it costs or how you charge.
- Which lawyer in the firm does the work, with a button to call that person.
- Two or three questions clients really ask.
Keep a page to one practice area: a page that promises everything answers nothing. Do not promise an outcome, because a client will not believe it. Describe how you work and what the client can expect from you.
What should a law firm website look like?
A calm design suits a lawyer or legal adviser best: plenty of white space, one typeface for headings and text, and one or two colours. At the top of the first page it must be clear within a second what you do, for whom and how to reach you. A visitor who is in a difficult situation does not want to search through a menu.
Use real photographs of the lawyers. A stock photo of a gavel or a set of scales says nothing about your firm, and a portrait of the lawyer who does the work does. Write in the client’s language: “your employer wants to dismiss you” rather than “dissolution of the employment contract”.
Expect part of your visitors to arrive on a phone. The phone number is then a button to tap, and the text is readable without zooming in. A website of plain files loads quickly, because no system builds every page when it is opened. Accessibility is part of the build: enough contrast, usable with a keyboard alone, and usable by someone who cannot see the screen. Does my website have to be accessible says when the law demands it.
Curious what a calm homepage would look like for your own firm? Ask for a free preview of your homepage, with no obligation.
What must be on a Dutch lawyer’s website?
Article 6:230b of the Dutch Civil Code requires anyone who provides services within the scope of the European Services Directive to make a set of details available. The Dutch Bar has worked that list out for lawyers in a guideline, and under that guideline publishing it on the website is a permitted way to provide the details. (Both pages are in Dutch.) For the firm in the example it comes to this.
| Subject | What is stated |
|---|---|
| Who you are | Firm name, legal form, visiting address, postal address if different, email and telephone |
| Registrations | Chamber of Commerce number, VAT number, registration as an advocaat, the Bar’s address |
| What you offer | Description of your services and a fixed price, if you agree one in advance |
| Terms | General terms, and governing law and competent court if you set them |
| Insurance | Professional liability insurance with its cover and the insurer’s address |
| Complaints | Complaints procedure, address for complaints and membership of a dispute scheme |
The Bar says an hourly rate is not a fixed price, but it recommends publishing it. Put all of it on one page, the office information, with a link in the footer of every page.
The law applies to a legal adviser too. The duty to inform comes from the services directive, and it applies to almost all businesses that provide services (a page in Dutch), not only to lawyers. Most of these details therefore apply to you too: name, legal form, address, contact details, Chamber of Commerce number and VAT ID. What falls away is what belongs to the Bar, such as the registration as an advocaat. What must be on a business website gives the minimum for every business website.
The Bar decides
What you write about yourself on the website, such as your results or your specialisation, falls, for a lawyer, under the professional rules of the Dutch Bar. The Bar decides that and not the builder of your website: the builder builds the pages, and you decide the text.
What happens to the information clients enter?
A contact form on a lawyer’s website collects information that weighs more than on most websites. Someone who writes about an employment dispute, a divorce or a criminal case often reveals something about their health, their private life or an offence. The GDPR treats information about health as special-category personal data (a page in Dutch from the Dutch data protection authority), and information about offences has rules of its own.
Keep the form short: name, telephone number or email address, the practice area, and whether the visitor wants a call or an email. Do not ask for a description of the case; the client tells that in the first conversation. Put one sentence next to the form that says the visitor should not send confidential documents.
Decide too where the information goes. A form that lands in a shared mailbox is read by more people than you intend, and if you use someone else’s service to process the form, that service is a processor and you need a processing agreement with it.
The same care applies to statistics. Someone who views a page about divorce says something about themselves even without filling in anything. Do not put an advertising or tracking code from a platform on the pages about practice areas. Visitors can be counted without cookies that need consent, and then no banner is needed. Whether you need a banner is set out in does my website need a cookie banner.
Does a new website bring a lawyer clients?
A new website brings clients if people find it and if it persuades them to get in touch. The first takes time and the second depends on the text. A website on a new domain will not be at the top in its first week: expect months, and anyone who promises you a position is promising something nobody controls.
What helps is that each practice area page answers a client’s questions and names the lawyer who does the work. Knowledge articles on real questions from your practice add to that over time. Put your name, address and telephone number on the website exactly as in your Google Business Profile and other listings, so search engines recognise them as one firm.
Online marketing for a law firm comes down to roughly three things: being found in search results, paid advertising and your own channels, such as LinkedIn. The website is where all three end up. Advertising costs per click or per month and is not part of the build. What advertising a lawyer may do is for the Bar to decide. Ask every new client how they found you: after half a year you know whether the website works, and where most of your enquiries come from.
How long does it take, and what do you have to supply?
A website on the base design is online about two weeks after the text and photographs are in. With a design of its own, four to seven weeks is a realistic plan, because you have to give feedback on designs. The text therefore decides when you go live.
You supply a text per practice area that answers clients’ questions, a short biography and a portrait photograph for each lawyer, the details for the office information, and your logo and colours. You write, because you know the field and the text falls under your professional rules. A good builder helps to structure and edit the text.
A firm that has the text ready goes online sooner than a firm that starts writing once the design is there. The other cause of delay is that nobody decides and replies within a few days. Appoint one person.
How can a lawyer or legal adviser have a website made?
A lawyer or legal adviser can have a website made in four ways: with a website builder, with a ready-made theme for a content management system such as WordPress, with an AI tool, or by a builder who builds it to order. They differ in what they cost, what you do yourself and how well they suit a practice.
A website builder is a service in which you click a website together yourself from a ready-made design. It costs a subscription of a few tens of euros a month plus your own hours, and you are tied to the platform. It is enough for one page with your details.
A WordPress theme is cheaper to start with than a made-to-measure website. You pay later in updates and security, and the website looks like those of many other firms. WordPress or a custom website works out the difference over three years.
An AI tool produces a working website in an afternoon. What it does not do for you is the office information, the decision about the form and the check of the text. What AI does and does not do for your website gives the list to go through.
A builder who builds to order designs and builds the website for your practice, with your domain and your account. If you want more than one page and want the website to belong to your firm, the simplest route is a business website of five pages on a base design.
What belongs in a quote from a web builder?
A quote that does not mention these points cannot be compared with a quote that does. Take these eight questions to every supplier and write the answers next to them.
Questions for every supplier
- In whose name the domain name and the account are registered: in your firm’s name.
- Which pages are included and what an extra page costs.
- Whether text and photographs are included or whether you supply them.
- How many times you can give feedback on the design.
- Where the contact form sends its information and whether there is a processing agreement.
- Whether you receive all the files of the website and what happens if you stop.
- What the website costs per year afterwards for domain, hosting and maintenance, and with what notice period.
- Whether the addresses of your old website are redirected to the new one.
A low price often leaves out one or more of these, and you pay for them later. The cost overview says what belongs in a quote per component.
Frequently asked questions
Can my firm also be found in ChatGPT?
No file or setting gets you into an answer from ChatGPT or Google, and nobody can promise it. Such answers are put together from pages that answer a question clearly and carry a named author. A page per practice area, written by the lawyer who does the work, is the best preparation.
Who writes the texts for each practice area?
The lawyer or legal adviser, because they know the field and the text falls under their professional rules. A builder or a copywriter can help to structure and edit the texts, so that a client quickly finds what they are looking for.
What if our firm already has a website?
A new website for a firm that already has one costs the same as a first one, plus 2 to 8 hours to redirect the addresses of the old pages. Without that redirect the firm disappears from the search results. Website redesign cost works it out.
Can we add a lawyer or a practice area later?
Yes. A firm changes text and images itself when the website is set up for it. A new page, such as a new practice area, you have the builder make: 2 to 3 hours, so €200 to €300. If the website already has ten pages, the most a website you manage yourself has, the next step is a website with a design of its own, from €5,000.
Having Aytebit build the website
We design and build websites for business owners, with no subscription and in your firm’s name, from five pages for a solo lawyer or legal adviser to a firm with several practice areas. With us that starts at €995, or €2,950 if your firm wants to edit the text itself. Name in the request form your practice areas, the number of lawyers, whether there is a website already and when you want to be online, and a quote follows. What the website says about your profession is for you and the Bar to judge; the builder makes the place and makes sure the office information is in one place. The web design service has the details.
See an example website quote first.
Want this built, or want to talk it through?
Write to us with what it is for, who will use it and when you need it. We reply within one working day.
Read next
- How much does a website cost? From €995 in 2026What to expect for each type of website, where the money goes and how to work out the amount for your own website.
- What must be on a business website in the Netherlands?Which details and texts a business website must show, by situation, with the source and with what you can skip.
- WordPress or a custom website: which is right for you?When WordPress is the right choice, when a custom website is, and what each costs you over three years.
